We have been invited to Cannes Lion, to represent new Danish furniture design at Denmark’s stand. We are proud, honoured and said yes without flinching.
It is the first time that Denmark has ever been profiled in Cannes at this level and this impressive feat was developed in cooperation with the Danish Ministry of Foreign Affairs. Denmark has developed a strong international name for its unique Nordic art, food, film, design, fashion and much more, and this is about to be showcased at the world’s biggest festival of creativity in Cannes next week.
Director of Creativity and Communication, Tine Aurvig-Huggenberger, who is the main person behind the project explains,”The collaboration between Bolia.com and their advertising agency Uncle Grey is a good example of a Danish success story. The structure and creativity has in recent years managed to lift Bolia.com to be a lifestyle brand with an international appeal. Bolia.com is no longer just a retail furniture chain. It encompasses narratives, superb designs, international collaborations and an entire universe that is consistent both online and offline.”
Facts about Cannes Lions
The world’s largest festival of creativity is held on 15 – 21 June
The 900m2 Danish stand is built in the palace ’Palais des Festival’
The stand is furnished with the latest collection from Bolia.com and serves as a lounge area where all the festival participants are free to hang out.
In addition to Bolia, other participants include selected media agencies, Carlsberg and Rosendahl Design.
The event will be covered by Danish and international TV throughout the entire week.
As well as presentations from the Danish Minister of Trade and Development Cooperation, Mogens Jensen and Lars Lyse Hansen from Bolia.com, there will also be the chance to hear presentations from a wide range of international names such as Jonathan Ive from Apple, film director Spike Jonze, Shane Smith of VICE and many, many more.
On the stand will we pre-launch an English version of www.bolia.com, which will enable all of Europe to fall in love with Bolia designs, order online and have them delivered directly to their homes. The site is expected ready end of August 2014.
For more info see www.canneslions.com